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1

Geschäftsmodelle in der digitalen Welt (Strategien, Prozesse und Praxiserfahrungen) || Entscheidungskompetenzen für Digitalisierungs-Entscheidungen: Zum gegenwärtigen Stand der Dynamic Capabilities-Forschung

Becker, Wolfgang, Eierle, Brigitte, Fliaster, Alexander, Ivens, Björn, Leischnig, Alexander, Pflaum, Alexander, Sucky, Eric

Year:

2019

Language:

german

File:

PDF, 376 KB

german, 2019

2

Firm-internal key account management networks: Framework, case study, avenues for future research

Ivens, Björn S., Pardo, Catherine, Niersbach, Barbara, Leischnig, Alexander

Journal:

Industrial Marketing Management

Year:

2016

Language:

english

File:

PDF, 642 KB

english, 2016

3

Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises

Rauschnabel, Philipp A., Kammerlander, Nadine, Ivens, Björn S.

Journal:

The Journal of Marketing Theory and Practice

Year:

2016

Language:

english

File:

PDF, 646 KB

english, 2016

4

The Role of Key Account Management in Marketing and Sales Intelligence

Prof. Dr. Björn Ivens,Prof. Dr. Catherine Pardo

Journal:

Marketing Review St. Gallen

Year:

2014

Language:

english

File:

PDF, 473 KB

english, 2014

5

Are key account relationships different? Empirical results on supplier strategies and customer reactions

Björn Sven Ivens, Catherine Pardo

Journal:

Industrial Marketing Management

Year:

2007

Language:

english

File:

PDF, 286 KB

english, 2007

6

When Stress Frustrates and When It Does Not: Configural Models of Frustrated versus Mellow Salespeople

Leischnig, Alexander, Ivens, Björn S., Henneberg, Stephan C.

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 601 KB

english, 2015

7

Key Account Management: Selling? Providing Services? … Or Both?

Ivens, Björn S., Niersbach, Barbara, Pardo, Catherine

Journal:

Marketing Review St. Gallen

Year:

2015

Language:

english

File:

PDF, 312 KB

english, 2015

8

A new conceptual lens for marketing: a configurational perspective based on the business model concept

Leischnig, Alexander, Ivens, Björn S., Kammerlander, Nadine

Journal:

Year:

2017

Language:

english

File:

PDF, 703 KB

english, 2017

9

Geschäftsmodelle in der digitalen Welt (Strategien, Prozesse und Praxiserfahrungen) || Industrie 4.0 – Risiken für kleine und mittlere Unternehmen

Becker, Wolfgang, Eierle, Brigitte, Fliaster, Alexander, Ivens, Björn, Leischnig, Alexander, Pflaum, Alexander, Sucky, Eric

Year:

2019

Language:

german

File:

PDF, 295 KB

german, 2019

10

Differentiation and alignment in KAM implementation

Pardo, Catherine, Ivens, Björn S., Wilson, Kevin

Journal:

Industrial Marketing Management

Year:

2014

Language:

english

File:

PDF, 496 KB

english, 2014

11

Mind the gap: A process model for diagnosing barriers to key account management implementation

Leischnig, Alexander, Ivens, Björn S., Niersbach, Barbara, Pardo, Catherine

Journal:

Industrial Marketing Management

Year:

2017

Language:

english

File:

PDF, 343 KB

english, 2017

12

Key account management as a firm capability

Ivens, Björn S., Leischnig, Alexander, Pardo, Catherine, Niersbach, Barbara

Journal:

Industrial Marketing Management

Year:

2017

Language:

english

File:

PDF, 331 KB

english, 2017

13

Geschäftsmodelle in der digitalen Welt (Strategien, Prozesse und Praxiserfahrungen) || Begriff der Digitalisierung – Extension und Intension aus betriebswirtschaftlicher Perspektive

Becker, Wolfgang, Eierle, Brigitte, Fliaster, Alexander, Ivens, Björn, Leischnig, Alexander, Pflaum, Alexander, Sucky, Eric

Year:

2019

Language:

german

File:

PDF, 499 KB

german, 2019

14

Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications

Björn Sven Ivens, Catherine Pardo, Annalisa Tunisini

Journal:

Industrial Marketing Management

Year:

2009

Language:

english

File:

PDF, 196 KB

english, 2009

15

Sollten Marketing und Vertrieb prozessorientiert geführt werden?

Journal:

Marketing Review St. Gallen

Year:

2007

Language:

german

File:

PDF, 271 KB

german, 2007

16

Governance mechanisms in domestic and international buyer–supplier relationships: An empirical study

Michael Burkert, Björn Sven Ivens, Jialu Shan

Journal:

Industrial Marketing Management

Year:

2012

Language:

english

File:

PDF, 403 KB

english, 2012

17

Managing and developing key supplier relationships: An introduction to the special issue, discussion and implications

Ivens, Björn Sven, van de Vijver, Mark, Vos, Bart

Journal:

Industrial Marketing Management

Year:

2013

Language:

english

File:

PDF, 164 KB

english, 2013

18

Key‐account‐management in business markets: an empirical test of common assumptions

Sven Ivens, Björn, Pardo, Catherine

Journal:

Journal of Business & Industrial Marketing

Year:

2008

Language:

english

File:

PDF, 272 KB

english, 2008

19

When is brand content shared on Facebook? A field study on online Word-of-Mouth

Haikel-Elsabeh, Marie, Zhao, Zhenzhen, Ivens, Björn, Brem, Alexander

Journal:

International Journal of Market Research

Year:

2018

Language:

english

File:

PDF, 150 KB

english, 2018

20

An identity perspective of key account managers as paradoxical relationship managers

Pardo, Catherine, Ivens, Björn Sven, Niersbach, Barbara

Journal:

Industrial Marketing Management

Year:

2019

Language:

english

File:

PDF, 1.07 MB

english, 2019

21

Relationship keyness: The underlying concept for different forms of key relationship management

Björn Sven Ivens, Catherine Pardo, Robert Salle, Bernard Cova

Journal:

Industrial Marketing Management

Year:

2009

Language:

english

File:

PDF, 214 KB

english, 2009

22

Revisiting the norm concept in relational governance

Christoph M. Ott, Björn Sven Ivens

Journal:

Industrial Marketing Management

Year:

2009

Language:

english

File:

PDF, 355 KB

english, 2009

23

Prozessorientiertes benchmarking im key-account-management: Das konzept und beispielhafte ergebnisse einer empirischen anwendung

Björn Sven Ivens

Journal:

Year:

2003

Language:

german

File:

PDF, 190 KB

german, 2003

24

Wertschöpfungs- und Werteinforderungsnormen im Rahmen der „Plural Form Governance“: Ein empirischer Test in Key-Account- und Nicht-Key-Account-Dyaden

Björn S. Ivens

Journal:

Journal of Business Economics

Year:

2009

Language:

german

File:

PDF, 327 KB

german, 2009

25

Ist mehr Innovativität im Marketing besser? Achtung, nicht-lineare Effekte!

Markus Beinert, Björn Ivens

Journal:

Marketing Review St. Gallen

Year:

2010

Language:

german

File:

PDF, 499 KB

german, 2010

26

Damaging brands through market research

Christos Sarmaniotis and Dr Eugenia, Dr, Franz Horn, Christian, Brem, Alexander, Ivens, Björn

Journal:

Marketing Intelligence & Planning

Year:

2014

Language:

english

File:

PDF, 239 KB

english, 2014

27

Assessing and strengthening internal alignment of new marketing units: An interpretative tool

Pardo, Catherine, Ivens, Björn S., Wilson, Kevin

Journal:

Industrial Marketing Management

Year:

2013

Language:

english

File:

PDF, 250 KB

english, 2013

28

Social Media Guidelines: Aspekte der Realisierung

Rauschnabel, Philipp A., Mrkwicka, Kirsten, Koch, Verena, Ivens, Björn S.

Journal:

Marketing Review St. Gallen

Year:

2013

Language:

german

File:

PDF, 654 KB

german, 2013

29

Industrial Sellers' Relational Behavior

Ivens, Bjorn Sven

Journal:

Journal of Relationship Marketing

Year:

2005

Language:

english

File:

PDF, 816 KB

english, 2005

30

Fragmentierung von Marketingeinheiten — Mehr Effektivität und Effizienz durch Alignment

Prof. Dr. Björn S. Ivens,Prof. Dr. Catherine Pardo

Journal:

Marketing Review St. Gallen

Year:

2015

Language:

german

File:

PDF, 212 KB

german, 2015

31

Geschäftsmodelle in der digitalen Welt (Strategien, Prozesse und Praxiserfahrungen) || Der Blick fürs Ganze

Becker, Wolfgang, Eierle, Brigitte, Fliaster, Alexander, Ivens, Björn, Leischnig, Alexander, Pflaum, Alexander, Sucky, Eric

Year:

2019

Language:

german

File:

PDF, 455 KB

german, 2019

32

Wissenstransfer in der Betriebswirtschaftslehre: Eine Untersuchung anhand ausgewählter akademischer Zeitschriften in Deutschland und Frankreich

Christoph I. Barmeyer, Björn Sven Ivens

Journal:

Zeitschrift für Management

Year:

2011

Language:

german

File:

PDF, 2.30 MB

german, 2011

33

Gene synteny and evolution of genome architecture in trypanosomatids

Elodie Ghedin, Frederic Bringaud, Jeremy Peterson, Peter Myler, Matthew Berriman, Alasdair Ivens, Björn Andersson, Esteban Bontempi, Jonathan Eisen, Sam Angiuoli, David Wanless, Anna Von Arx, Lee Murp

Journal:

Molecular and Biochemical Parasitology

Year:

2004

Language:

english

File:

PDF, 461 KB

english, 2004

34

The Hijacking Effect of Ambient Scent

Denise Maiwald, Prof. Aaron Ahuvia, Prof. Dr. Björn S. Ivens…

Journal:

Marketing Review St. Gallen

Year:

2013

Language:

english

File:

PDF, 558 KB

english, 2013

35

Eighth biennial meeting of the International society for developmental neuroscience Cosponsored by The American Paralysis Association

Ivens, Björn Sven, van de Vijver, Mark, Vos, Bart

Journal:

International Journal of Developmental Neuroscience

Year:

1990

Language:

english

File:

PDF, 112 KB

english, 1990

36

Les clients comptes clés sont-ils vraiment traités différemment ? Le point de vue des clients

Bjorn Sven Ivens and Catherine Pardo

Journal:

Recherche et Applications en Marketing

Year:

2004

File:

PDF, 2.61 MB

2004

37

Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content

Usunier, Jean-Claude, Roulin, Nicolas, Ivens, Björn Sven

Journal:

International Journal of Electronic Commerce

Year:

2009

Language:

english

File:

PDF, 442 KB

english, 2009

38

15. Internationale Jahrestagung der Assoçiation Française du Marketing (AFM)

Björn Sven Ivens

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

1999

Language:

german

File:

PDF, 266 KB

german, 1999

39

Zeitschriftenauswertung

Review by: Christina Eleftheriadou, Silke Bambauer, Guido Purper and Björn Sven Ivens

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

2001

Language:

german

File:

PDF, 1.78 MB

german, 2001

40

Zeitschriftenauswertung

Review by: Sandra Praxmarer, Oliver Hupp, Isabell Ries and Björn Sven Ivens

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

1999

File:

PDF, 1.73 MB

1999

41

2ème Journée de Recherche sur la Communication, Toulouse

Björn Sven Ivens

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

2001

File:

PDF, 211 KB

2001

42

Zeitschriftenauswertung

Review by: Stefan Schwanenberg, Isabell Ries and Björn Sven Ivens

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

2000

Language:

german

File:

PDF, 1.23 MB

german, 2000

43

Fifth Research Conference on relationship Marketing, Atlanta, USA

Björn Sven Ivens and Mark Grether

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

2001

Language:

german

File:

PDF, 519 KB

german, 2001

44

Managerial implications of research on inter-organizational interfaces

Ivens, Björn S., PARDO, Catherine

Journal:

Year:

2016

Language:

english

File:

PDF, 249 KB

english, 2016

45

Norm‐based relational behaviours: is there an underlying dimensional structure?

Kleinaltenkamp, Michael, Sven Ivens, Björn

Journal:

Journal of Business & Industrial Marketing

Year:

2006

Language:

english

File:

PDF, 594 KB

english, 2006

46

Relational norms in customer–company relationships: Net and configurational effects

Paulssen, Marcel, Leischnig, Alexander, Ivens, Björn S., Birk, Mattias M.

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 421 KB

english, 2016

47

Zeitschriftenauswertung

Review by: Michaela Satzinger, Isabell Ries and Björn Sven Ivens

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

1999

Language:

german

File:

PDF, 1.30 MB

german, 1999

48

Zeitschriftenauswertung

Review by: Sandra Praxmarer and Björn Sven Ivens

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

2000

File:

PDF, 1.11 MB

2000

49

A bioartificial environment for kidney epithelial cells based on a supramolecular polymer basement membrane mimic and an organotypical culture system

Mollet, Björne B., Bogaerts, Iven L. J., van Almen, Geert C., Dankers, Patricia Y. W.

Journal:

Journal of Tissue Engineering and Regenerative Medicine

Year:

2015

Language:

english

File:

PDF, 1.94 MB

english, 2015

50

[Advances in International Marketing] Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries Volume 16 || Identifying Differences in Foreign Customers’ Relational Behavior: An Exploratory Study Using Multidimensional Scaling

Ivens, Björn Sven

Year:

2006

Language:

english

File:

PDF, 356 KB

english, 2006